my clients +
current clients and projects
United Nations Global Pulse. Strategic storytelling and public interest communications, communications and campaign strategy and creation. Also related support services as a consulting Communications Senior Manager for the Secretary-General’s Innovation Lab.
United Nations Futures Lab. Strategic communications development and execution, including the creation of an overarching communications plan and messaging, storytelling, media outreach, social media, reports and more. Public interest communications as a consulting Senior Communication Strategy Advisor in support of the UN Secretary-General’s vision for long-term thinking and foresight capabilities.
Spitfire Strategies. Strategic communication and public interest communications. Writing and editing, including strategic content, storytelling, messaging, strategy memos, blog posts, op-eds, reports and case studies for nonprofit and foundation clients as well as internal projects for Spitfire, a leading public interest communications agency.
ACCESS. Strategic communication development, public interest communications, writing and editing for a broad array of projects and programs. The Arab Community Center for Economic and Social Services is the U.S.’ leading Arab American community nonprofit, offering a wide range of social, economic, health and educational services to a diverse population.
American Foundation for the Blind. Strategic content creation, storytelling and public interest communications, with an emphasis on public education. Messaging strategy and creation, speechwriting, blog posts, annual reports, newsletters, web content and more, with a focus on social and systems change.
American Printing House for the Blind. Strategic content and messaging. Branding, communication consulting, storytelling content and guidance, marketing plans, blog posts, annual reports, press releases, social media content and more.
W.K. Kellogg Foundation. Strategic content creation and editing to help tell the stories of the foundation’s work in a variety of areas.
Grayton Integrated Publishing. Strategic content creation and storytelling for their clients, including website content and case studies.
New America. Strategic content creation and execution for this multi-faceted think tank.
Unser Dialog (Our Dialogue). Pro bono leadership and storytelling mentorship. Spokesperson for the Guiding Council for this German nonprofit led by students who are engaging people in conversations to increase understanding and create common ground in a divided world.
past clients and projects
UN Refugee Agency (UNHCR). Strategic storytelling and public interest communications for UNHCR’s Innovation Service. Developing and writing original content, including case studies and evidence-based narratives, for the team that supports creativity and collaboration across the UN Refugee Agency.
Resolve to Save Lives, an initiative of Vital Strategies. Senior Communications Advisor on the US COVID-19 Response Team. Strategic communication and public education. Developing and executing public education campaigns, guidance for public health communicators and a wide variety of communication-related tasks such as content strategy and creation, project management and more.
USP (U.S. Pharmacopeia). Strategic content creation. Blog posts, social media, research and collateral materials, including rapid response for COVID-19.
Consumer Reports. Public education and health literacy. Researching and writing educational materials for the Choosing Wisely campaign, with the ABIM Foundation.
UN Refugee Agency (UNHCR) Enterprise Risk Management Service. Strategic storytelling. Developing and writing original content, including case studies from the field, to highlight risk management initiatives and amplify how the entire organization plays a role in risk management.
ACLU of Michigan. Public education. Communication consulting, content creation, campaign coordination, media relations and public outreach.
Burness. Social change communication for nonprofits. Writing and editing, with an emphasis on storytelling.
Obama 2012 – Michigan. Deputy Digital Director. Social media reporting from the field on events, field operations, volunteers and supporters, including providing photos and content for live-tweeting and writing blog posts based on stories gathered on site. Drafting social media content.
FHI 360. Strategic content creation. Custom storytelling training tailored to health awareness campaigns.
True Link Financial. Strategic content and messaging. Blog posts, informational materials, brochures and more, related to their financial support of people with unique needs.
Kindred. Strategic content creation and messaging. Updating and creating materials to reflect the organization’s new vision.
PLUS1. Strategic storytelling. Outlining, brainstorming and researching creative content.
Center for Health and Gender Equity (CHANGE). Strategic content and messaging. Communication consulting, writing and editing for policy reports and collateral materials.
Teal Media. Messaging and strategic content creation for clients including the National Council of Jewish Women.
Pride Source Media Group. Content strategy and creation. Writing, editing, communication/media strategy and social media management for Michigan’s LGBT weekly and annual publications — Between the Lines and Pride Source magazine — and The Ultimate LGBT Wedding & Anniversary Expo.
MANIFEST. Formerly McMurry/TMG. Custom publishing and content marketing. Print and web content. Writing for clients including the National Hemophilia Foundation, Johns Hopkins Medicine and Kaiser Permanente. Consumer healthcare publications such as Vim & Vigor and SmartHealth.
Change Media Group. Politics and issue advocacy. Content creation, messaging strategy and social media for campaigns and organizations.
Mark Hyman, M.D. Consumer communications. Editing and writing support for blog posts and other materials.
Institute for Functional Medicine. Consumer communications. Editing and writing informational materials for patients.
Time Inc. Content Solutions. Custom publishing. Feature stories for Epilepsy Advocate magazine.
A number of my projects have earned industry awards.
key areas of expertise
Content Strategy + Creation. I develop creative concepts and language that bring together a comprehensive, integrated communication strategy to forge and strengthen relationships while mobilizing action.
Public Interest Communication.Through a combination of real-world experience and a master’s degree in this discipline, I create a variety of communications and related strategies that unite science and storytelling to drive behavior, social and systems change.
Issue Advocacy. I use writing and communication as activism, to engage and catalyze people to take action on behalf of organizations, issue campaigns and elected officials.
Healthcare. I have wide-ranging experience and industry contacts, with a particularly strong emphasis in healthcare reform, health literacy, healthcare policy, wellness/healthy living, research and numerous medical specialties.
Content + Communication Strategist. Digital, print and video. Writing and editing for constituent, consumer, business and employee communications. 1993-Present.
Contributor. Eclectablog. News writing/reporting, commentary and essays. 2013-2020.
Media + Communications Coordinator. Lisa Brown, Oakland County, MI, Clerk/Register of Deeds. Content and strategy for internal/external communications and media relations. Feb.-Aug. 2013.
Deputy Digital Director / Team Organizer. Obama for America-Michigan 2012. Digital content curation and development. As team organizer, leading grassroots volunteer activities.
Coordinating Producer. September Moon Production Network. Video production and writing.
Managing Editor. Campbell-Ewald Publishing. Writing, editing and account management for consumer-oriented custom publications.
Still want to know more? Check out my resume.