what i can do for you
current clients and projects
Spitfire Strategies. Strategic communication and public interest communications. Writing and editing, including strategic content, storytelling, messaging, strategy memos, blog posts, op-eds, reports and case studies for nonprofit and foundation clients as well as Spitfire projects. Includes blog posts and collateral for AndACTION, a project that connected nonprofits to pop culture stories to elevate their issues.
UN Refugee Agency (UNHCR). For the UNHCR Innovation Service: Strategic storytelling and public interest communications. Developing and writing original content, including case studies and evidence-based narratives, for the team that supports creativity and collaboration across the UN Refugee Agency. For the UNHCR Enterprise Risk Management Unit: Strategic storytelling. Developing and writing original content, including case studies from the field, to highlight risk management initiatives and amplify how the entire organization plays a role in risk management.
American Foundation for the Blind. Strategic content creation and storytelling, with an emphasis on public education. Messaging strategy and creation, speechwriting, blog posts, annual reports, newsletters, web content and more.
USP (U.S. Pharmacopeia). Strategic content creation. Blog posts, social media and collateral materials, including rapid response for COVID-19.
Burness. Social change communication for nonprofits. Writing and editing, with an emphasis on storytelling.
American Printing House for the Blind. Strategic content and messaging. Branding, communication consulting, storytelling content and guidance, marketing plans, blog posts, annual reports, press releases, social media content and more.
past clients and projects
Consumer Reports. Public education and health literacy. Researching and writing educational materials for the Choosing Wisely campaign, with the ABIM Foundation.
ACLU of Michigan. Public education. Communication consulting, content creation, campaign coordination, media relations and public outreach.
Obama 2012 – Michigan. Deputy Digital Director. Social media reporting from the field on events, field operations, volunteers and supporters, including providing photos and content for live-tweeting and writing blog posts based on stories gathered on site. Drafting social media content.
FHI 360. Strategic content creation. Custom storytelling training tailored to health awareness campaigns.
Kindred. Strategic content creation and messaging. Updating and creating materials to reflect the organization’s new vision.
PLUS1. Strategic storytelling. Outlining, brainstorming and researching creative content.
Center for Health and Gender Equity (CHANGE). Strategic content and messaging. Communication consulting, writing and editing for policy reports and collateral materials.
Teal Media. Messaging and strategic content creation for clients including the National Council of Jewish Women.
Pride Source Media Group. Content strategy and creation. Writing, editing, communication/media strategy and social media management for Michigan’s LGBT weekly and annual publications — Between the Lines and Pride Source magazine — and The Ultimate LGBT Wedding & Anniversary Expo.
MANIFEST. Formerly McMurry/TMG. Custom publishing and content marketing. Print and web content. Writing for clients including the National Hemophilia Foundation, Johns Hopkins Medicine and Kaiser Permanente. Consumer healthcare publications such as Vim & Vigor and SmartHealth.
Change Media Group. Politics and issue advocacy. Content creation, messaging strategy and social media for campaigns and organizations.
Mark Hyman, M.D. Consumer communications. Editing and writing support for blog posts and other materials.
Institute for Functional Medicine. Consumer communications. Editing and writing informational materials for patients.
Time Inc. Content Solutions. Custom publishing. Feature stories for Epilepsy Advocate magazine.
A number of my projects have earned industry awards.
key areas of expertise
Content Strategy + Creation. I develop creative concepts and language that bring together a comprehensive, integrated communication strategy to forge and strengthen relationships while mobilizing action.
Healthcare. I have wide-ranging experience and industry contacts, with a particularly strong emphasis in healthcare reform, health literacy, healthcare policy, wellness/healthy living, research and numerous medical specialties.
Issue Advocacy + Politics. I use writing and communication as activism, to engage and catalyze people to take action on behalf of organizations, issue campaigns, elected officials and candidates.
Content Marketing.With deep experience in writing, editing and strategy, I’m skilled in balancing the marketing needs of an organization with editorial quality and imagination.
Personality Profiles. Feature writing, executive biographies, celebrity features and corporate profiles. I excel at telling people’s stories and revealing insights into their lives and achievements.
Content + Communication Strategist. Digital, print and video. Writing and editing for constituent, consumer, business and employee communications. 1993-Present.
Contributor. Eclectablog. News writing/reporting, commentary and essays. 2013-Present.
Media + Communications Coordinator. Lisa Brown, Oakland County, MI, Clerk/Register of Deeds. Content and strategy for internal/external communications and media relations. Feb.-Aug. 2013.
Deputy Digital Director / Team Organizer. Obama for America-Michigan 2012. Digital content curation and development. As team organizer, leading grassroots volunteer activities.
Coordinating Producer. September Moon Production Network. Video production and writing.
Managing Editor. Campbell-Ewald Publishing. Writing, editing and account management for consumer-oriented custom publications.
Still want to know more? Check out my résumé.