what i can do for you

I collaborate with clients and teams to develop customized solutions to their needs, combining creativity with superior attention to detail for dynamic results.

a sampling of clients and projects

Consumer Reports. Public education and health literacy. Researching and writing educational materials for the Choosing Wisely and High Value Care campaigns.

Spitfire Strategies. Communication for nonprofits and foundations. Writing, editing and strategic content, including blog posts and collateral for AndACTION, a project that connects nonprofits to pop culture stories that can elevate their issues.

American Foundation for the Blind. Strategic content creation and storytelling, with an emphasis on public education. Messaging strategy and creation, speechwriting, blog posts, web content and more.

ACLU of Michigan. Public education. Communication consulting, content creation, campaign coordination, media relations and public outreach.

Teal Media. Messaging and strategic content creation for clients including the National Council of Jewish Women.

Burness. Social change communication for nonprofits. Writing and editing.

Pride Source Media Group. Content strategy and creation. Writing, editing, communication/media strategy and social media management for Michigan’s LGBT weekly and annual publications — Between the Lines and Pride Source magazine — and The Ultimate LGBT Wedding & Anniversary Expo.

MANIFEST. Formerly McMurry/TMG. Custom publishing and content marketing. Print and web content. Writing for clients including the National Hemophilia Foundation, Johns Hopkins Medicine, Cleveland Clinic, Baylor Scott & White Health and Kaiser Permanente. Consumer healthcare publications such as Vim & Vigor, SmartHealth and About Health.

Change Media Group. Politics and issue advocacy. Content creation, messaging strategy and social media for campaigns and organizations.

Mark Hyman, M.D. Consumer communications. Editing and writing support for blog posts and other materials.

Institute for Functional Medicine. Consumer communications. Editing and writing informational materials for patients.

Time Inc. Content Solutions. Custom publishing. Feature stories for Epilepsy Advocate magazine.

A number of my projects have earned industry awards.

key areas of expertise

Content Strategy + Creation. I develop creative concepts and language that bring together a comprehensive, integrated communication strategy to forge and strengthen relationships while mobilizing action.

Healthcare. I have wide-ranging experience and industry contacts, with a particularly strong emphasis in healthcare reform, health literacy, healthcare policy, wellness/healthy living, research and numerous medical specialties.

Issue Advocacy + Politics. I use writing and communication as activism, to engage and catalyze people to take action on behalf of organizations, issue campaigns, elected officials and candidates.

Content Marketing.With deep experience in writing, editing and strategy, I’m skilled in balancing the marketing needs of an organization with editorial quality and imagination.

Personality Profiles. Feature writing, executive biographies, celebrity features and corporate profiles. I excel at telling people’s stories and revealing insights into their lives and achievements.

experience

Content + Communication Strategist. Digital, print and video. Writing and editing for constituent, consumer, business and employee communications. 1993-Present.

Contributor. Eclectablog. News writing/reporting, commentary and essays. 2013-Present.

Media + Communications Coordinator. Lisa Brown, Oakland County, MI, Clerk/Register of Deeds. Content and strategy for internal/external communications and media relations. Feb.-Aug. 2013.

Deputy Digital Director / Team Organizer. Obama for America-Michigan 2012. Digital content curation and development. As team organizer, leading grassroots volunteer activities.

Coordinating Producer. September Moon Production Network. Video production and writing.

Managing Editor. Campbell-Ewald Publishing. Writing, editing and account management for consumer-oriented custom publications.

Still want to know more? Check out my résumé.